Boston, MA -- (SBWIRE) -- 10/21/2014 -- The increase in the number of tourists visiting the UAE following strong international advertising by the government to attract more tourists, has contributed to keeping restaurants at full capacity in 2013. Whilst outlets saw healthy growth of 3%, sales surpassed this boasting a 7% increase in 2013 on the back of rising menu prices, a consequence of the UAE winning the Expo 2020 bid which saw a general rise in prices of food items both through retail and foodservice channels.

Competitive Landscape

Kuwait Food Co (Americana) SAK continued to dominate the category in 2013. The company?s Pizza Hut brand within chained pizza full-service restaurants enjoys strong popularity and brand recognition among all consumer groups. The casual dining experience that the brand offers, in addition to its delivery services has ensured its dominance. Pizza Hut has the widest outlet network, as well as an affordable positioning in the country. Pizza Hut opened three additional outlets in 2013 to reach a total of 73, thus saw its share increase.

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Industry Prospects

Forecast growth is expected to remain healthy in terms of outlet growth, recording a 2% CAGR, while a value CAGR of 5% at constant 2013 prices is expected. This is expected to be largely driven by the increasing number of people residing in the country, flocking in from Europe and the Middle East in the wake of economic and political hardships.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in United Arab Emirates market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Full-Service Restaurants in United Arab Emirates?
- What are the major brands in United Arab Emirates?
- What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in United Arab Emirates?
- How prevalent is casual dining in United Arab Emirates and how is this category expected to grow over the next five years?
- How fragmented is the full-service restaurant industry in United Arab Emirates?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Casual vs Non-Casual, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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