Boston, MA -- (SBWIRE) -- 09/14/2015 -- Kitchen towels are home care products that are produced from paper, cotton, or fiber. The intensification of aesthetic features and quality of materials have led to a quest for home care products, including kitchen towels, dish cloths, and tea towels.

The global kitchen towel market is expected to show a steady growth during 2014-2019. The Americas dominated the market in 2014; however, APAC had the fastest growth rate.

Technavio's analysts forecast the global kitchen towel market to grow at a CAGR of 6.10% during 2014-2019.

Commenting on the report, an analyst from Technavio's team said, "One major trend in this market is the increase in use of kitchen towel for aesthetic purpose. Increasing purchasing power has supported demand for high quality and premium brands. New designs, including hand-knitted or crocheted towels are rising in popularity. "

Get More Details on this Report and a Full Table of Contents at Global Kitchen Towel Market: Opportunities and Challenges 2015-2019

According to the report, one key driver of this market is the increase in urban population. According to the WHO, the urban population in 2014 accounted for 54% of the total global population, up from 34% in 1960. Due to a rise in double-income urban households, the purchasing power of consumers is increasing, making previously expensive home care products more affordable.

Further, the report states that one of the major challenges is Inflation in cost of raw material. Many vendors use cellulose fiber, in the form of kraft pulp or fiber recycled from recovered waste paper, for making paper-based towels. Market forces like demand and supply of raw materials affect cost, which when combined with energy and transportation costs, impact selling prices.

The key players in the Global Kitchen Towel Market are Kimberly-Clark, Koch Industries, P&G, Svenska, Wausau while other prominent vendors include Accrol, Aldar Tissues, Renova, Rodriquez Pty, Towel Depot,wepa.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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