Fast Market Research

Just Published: "Homewares in Switzerland"

Fast Market Research recommends "Homewares in Switzerland" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 11/13/2014 -- Sales in the homewares category were supported by a clear trend towards home cooking in Switzerland in 2013. In response to the uncertain economic outlook, Swiss consumers cut back on visits to restaurants and bars in an attempt to reduce living costs. Consumers became more interested in cooking a pleasant and comforting meal at home. As a result, more emphasis was placed on the style and design of products within the homewares category.

Competitive Landscape

Sales of homewares remained fragmented in 2013, with a large number of small players present. IKEA AG, which posted a 4% rise in value sales, saw its share increase to 12%. It therefore remained as leader in homewares. IKEA?s homewares products are popular in Switzerland due to the company?s wide product range, as well as its strong focus on value for money.

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Industry Prospects

Homewares sales will benefit from growth in the housing market expected over the forecast period. Demand for products within homewares will also be supported by the expected population growth of 4% between 2013 and 2018, and the annual real GDP growth of around 2% predicted for the forecast period. This category is expected to post a positive CAGR of 1% at constant 2013 prices, a rate that will be in line with the development seen over the review period.

Homewares Market Research Analyse key trends and developments in Switzerland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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