Boston, MA -- (SBWIRE) -- 10/21/2014 -- Stabilisation of Belarus's economy continued in 2013, with all categories of skin care registering positive growth in both volume and value. Demand for the essential general purpose body care products in body care, facial moisturisers and anti-agers in facial care and for hand care remains stable; hence manufacturers try to boost value sales by launching advanced products that offer new ingredients or new benefits or claims. However, consumers are still price conscious, which leads to remaining high consumer interest in less expensive brands for products on offer.

Competitive Landscape

Oriflame Cosmetics led sales in 2013 with a 13% current value share. This derives from the company?s leadership in facial care and body care where it held value shares of 13% and 12%, respectively and its second position in hand care, where it holds a 13% current value share behind Belita - Viteks with a 15% share. The popularity of the direct selling channel for skin care products in Belarus is largely attributed to the fact that Belarusian women like to be advised whilst choosing skin care products. Oriflame has a widely developed chain of consultants in the country who are focused on educating their consumers; they offer products suitable for a particular client and explain how to care for the skin. Oriflame consultants play an important part in the company?s leadership position within skin care in Belarus as they help to create greater brand awareness and consumer loyalty. The company also offers discounts and different promotions throughout the whole year, offering value for money on all its skin care products.

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Industry Prospects

Value sales of skin care are expected to grow at a 2% CAGR (at constant 2013 prices) in the forecast period. Consumers in Belarus are expected to pay more attention to their personal appearance, which includes striving for good skin conditions. Demand will grow for more sophisticated products, with a growing number of consumers choosing products with value-added features or with special claims. The growth will be supported by mass media coverage, combined with widespread advertising and promotional campaigns, emphasising the benefits of different skin care products, shaping overall beauty standards and promoting products designed to help consumers remain feeling young and healthy. Growth in the category will also be attributed to better availability and increasing product awareness amongst consumers regarding the benefits offered by skin care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Belarus market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Skin Care in Belarus?
- What are the major brands in Belarus?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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