Boston, MA -- (SBWIRE) -- 11/25/2014 -- There was no long tradition of smoking tobacco consumption in Slovenia and such products were instead used by small number of individuals who preferred the taste and lower price in comparison to cigarettes. However, growing price difference between cigarettes, whose prices were supported by swiftly increasing excise taxes, and much slower price increases of smoking tobacco made the latter more noticed by Slovenian consumers during the review period. Ongoing economic crisis and falling consumer purchasing power intensified the trend and smoking tobacco in Slovenia grew from less than 1% volume share of total tobacco value sales in 2008 to 5% in 2013. The majority of this was due to RYO tobacco whereas pipe tobacco remained the domain of the elderly who stay with their long-term habits.

Competitive Landscape

There are many smoking tobacco brands available in Slovenia but the segment is led by domestic company Tobacna Ljubljana (owned by Imperial Tobacco) which managed to establish good reputation of its most popular brands Drum and Golden Virginia through its long-term presence on the market. The company therefore had 36% volume share in 2013. This represented an increase of three percentage points in comparison to the year before, making the company one of the best performers in 2013. This was due to the many new product launches, whether by introductions of new brands and brand extensions, and by many new package sizes of existing products.

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Industry Prospects

Due to the increasing efforts by the government to bring the budget back into balance, government is expected to address the swiftly increasing smoking tobacco market in Slovenia with higher taxes and stricter regulation, making these products less affordable. Therefore, growth rates are set to diminish over the forecast period and be significantly lower than those observed in the second half of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Slovenia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Smoking Tobacco in Slovenia?
- What are the major brands in Slovenia?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?

Reasons to Get this Report:

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- Inform your marketing, brand, strategy and market development, sales and supply functions

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