Boston, MA -- (SBWIRE) -- 02/04/2015 -- Soup in Greece lagged in terms of development and innovation. No new launches took place in 2014, and investment in marketing activities to stimulate consumer interest was also absent, and this resulted in negative growth for another consecutive year. The advantage of a low calorie, convenient and cheap meal solution offered by packaged soup seems not to have been exploited by manufacturers, with their lack of interest in soup hindering growth.

Euromonitor International's Soup in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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