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Just Released: "Asian Speciality Drinks in China"

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Boston, MA -- (SBWIRE) -- 06/23/2014 -- Increasing health awareness was a big factor influencing consumption of Asian speciality drinks in China during 2013. The prevailing offerings of Asian speciality drinks include ingredients such as peanuts, walnuts, almonds and soya beans which are rich in protein and benefit brain development. Asian speciality drinks have established a solid foundation among Chinese consumers and are perceived as healthy and nutritional drinks.

Competitive Landscape

Xiamen Yinlu Food Co Ltd led Asian speciality drinks in China in 2013 with a 41% total volume share. Due to its wide sales network and strong brand reputation, Yinlu built up a solid consumer base in the review period. In 2013, the company made more efforts in consumer education and made consumers more aware about the benefits of drinking Asian speciality drinks and its brand. Meanwhile, the company has continued to endorse the popular young female stars, Wang Luodan and Liu Shishi, as brand spokespersons, both of whom deliver a youthful, healthy and energetic spirit and image, which also indicates that the company is more focused on young female consumers.

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Industry Prospects

As Chinese consumers have become more health conscious, this will continue to support the further development of Asian speciality drinks. Even though RTD coffee, RTD milk tea and energy drinks were popular among young people in China in the review period, excessive consumption could lead to obesity problems. Thus, in order to gain more share from these categories, low-sugar products or sugar substitutes will be used in new Asian speciality drinks product development in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Asian Speciality Drinks in China?
- What are the major brands in China?
- Who are the key consumers of Asian Speciality drinks in China?
- Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
- What recent packaging innovation and market trends have appeared in the past year?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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