Boston, MA -- (SBWIRE) -- 03/08/2013 -- Credit cards remains a niche category in Vietnam due to many reasons. Firstly, credit cards usually have an annual fee, whilst most debit cards are free of charge. Thus, people prefer to use debit cards. Secondly, most credit cards promotion focuses on high-end products, thus limiting the target market to higher mid-income and wealthy consumers. Lastly, and most importantly, in 2012, the government released instructions to the banks to restrict their credit card operations, without any reasons.

Euromonitor International's Credit Card Transactions in Vietnam report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

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Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Credit Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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