Boston, MA -- (SBWIRE) -- 06/12/2014 -- At the end of the review period dermatological problems were within the scope of those for which self-medication was resorted to. The most serious skin conditions made people visit a doctor as a rule whilst dandruff, pruritus, cold sores, minor wounds and the like were usually coped with through the use of traditional dermatological medicines, with information obtained through word of mouth, in publications, from pharmacists and importantly from advertisements.
At the end of the review period dermatologicals had multinationals occupying the top three positions with the first one belonging to STADA Arzneimittel AG (12%), followed by Sagmel Inc (9%) and Sandoz Ukraine TOV (6%). All the companies were amongst the pioneering ones in the sector and additionally their products are found very efficient for combatting the most common dermatological problems. Additionally, these manufacturers were resorting to advertising support of their brands (eg Exoderil by Sandoz Ukraine TOV).
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Dermatologicals are expected to remain products of demand in Ukraine over the whole forecast period. Skin care problems will possibly grow in number in view of further pollution of the environment, people's lowering immunity and growth in use of aggressive home care products. In view of the saturated nature of the sector, its dynamics are still expected to slow down, compared to the performance over the review period. Besides, unit prices will not be able to grow endlessly as prices of medicines in Ukraine are already amongst the highest in the region. In total, dermatologicals is expected to advance by 17% in constant value terms between 2013 and 2018.
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Ukraine with research from Euromonitor's team of in-country analysts.
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The Medicated Skin Care in Ukraine market research report includes:
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