Boston, MA -- (SBWIRE) -- 09/12/2013 -- The harsh economic conditions witnessed in Greece during 2012 had a negative impact on consumer behaviour and spending trends. Greek consumers reduced spending on overall personal care, including oral hygiene. Decreased spending power meant that consumers had to restrict the total amount placed on purchases and be on the watch for offers and discounts. At the same time, many consumers went back to basic hygiene products in an attempt to limit spending.

Euromonitor International's Oral Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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