Boston, MA -- (SBWIRE) -- 06/05/2014 -- Polishes retail value sales increased by 5% in 2013 to reach Dh106 million. Although polish is not integrated in cleaning habits of low-income households as it is not considered a necessity, mid- to high-income consumers are today attracted by the range of polish products available in modern distributors, as modern furnishing increasingly requires special care.

Competitive Landscape

Brior leads polishes with a 36% share of retail value sales in 2013. The company's leadership stems from its role in shoe polish, of which is accounts for 67% of sales. Relying on its flagship brand Kiwi, the company developed multiple versions of the product and today offers both the traditional polish paste and the sophisticated brush and long-lasting polish finish. Strong distribution coverage at both traditional and modern retailers allied with high product awareness, contributed to the success of the brand.

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Industry Prospects

Polishes is expected to see a 3% constant value CAGR over the forecast period. This is weaker that the 7% review period CAGR achieved by the category in constant value terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Polishes in Morocco?
- What are the major brands in Morocco?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?

Reasons to Get This Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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