Boston, MA -- (SBWIRE) -- 07/05/2013 -- The Nigerian retail environment achieved considerable growth over the review period. This can mainly be attributed to the growing Nigerian population, which is generating increasing demand for retailers in the country. Other factors include the growing sophistication of Nigerian consumers, improving economic conditions leading to increasing purchasing power and the activities of both state and federal governments to encourage the entry of international retailers.

Euromonitor International's Retailing in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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