Boston, MA -- (SBWIRE) -- 03/15/2013 -- BMI View: Singapore's telecommunications industry has outperformed many of its regional peers with strong adoption of the latest products and services. Partially due to the country's small landmass and population size, the telecoms market has rapidly grown to a stage where it is approaching saturation. Next generation technologies, both mobile and fixed, are therefore the next step in fostering new developments and revenue streams, and industry players - the regulator and operators - have rightly moved in that direction.

Key Data:

- The forecast scenarios for Singapore's mobile, fixed-line and internet markets as well as operators' ARPUs have been extended to 2017.
- In spite of the launch of next generation LTE services, we continue to forecast operators' ARPUs to trend lower due to competition; we predict the market average to reach SGD46 in 2017.
- We expect the number of 3G/4G phone subscribers in Singapore to reach 7.198mn in 2017, representing 81.6% of the total mobile market of 8.815mn subscribers.

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Key Trends And Developments

Singapore's StarHub said during an interview with Bloomberg in early November 2012 that it will protect its pay-TV market share and reduce churn with 'stickier' content. StarHub has seen the pay-TV operation of main rival Singapore Telecommunications (SingTel) gain significant traction in recent years due to sports content. However, we believe that StarHub has coped well and it could continue to focus on other market segments.

SingTel continues to loosen the purse strings after investing in two content providers that should further aid the mobile operator's aim of becoming an all-encompassing ICT provider. The two companies in which SingTel invested in September are social photo aggregation service Pixable and Singapore-based TheMobileGamer, which creates, aggregates and distributes social games for mobile devices. SingTel acquired 100% of Pixable for US$26.5mn, which has more than 4mn users across multiple platforms (personal computers, iOS and Android), while the mobile operator, through its subsidiary SingTel Idea Factory, reportedly purchased 35.5% of TheMobileGamer for US$1.5mn.

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