Boston, MA -- (SBWIRE) -- 05/02/2013 -- The health and wellness trend continued to have the strongest impact on sweet and savoury snacks in Denmark. 90% of Danish consumers believe it is important to lead a healthy lifestyle and 66% plan to buy healthier food in 2012. The preference for healthier snacks is further fuelled by the policies of official institutions in Denmark. In 2012, the Cool Snacks project was launched by Aarhus University and Technological Institute, aiming to expand the assortment of healthy snack options, such as...

Euromonitor International's Sweet and Savoury Snacks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Chips/Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla/Corn Chips.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sweet and Savoury Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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