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Just Released: "Toys and Games in Japan"

Fast Market Research recommends "Toys and Games in Japan" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 10/30/2013 -- Toys and games in Japan recorded a marginal decrease in value sales in current terms in 2012, as consumers continued to cut back on non-essential expenditure, which impacted on the frequency of purchasing toys and games. By category, traditional toys and games performed well in 2011, but was not able to sustain similar growth in 2012. Following the Great East Japan Earthquake, there was rising demand for traditional toys and games as parents and grandparents recognised a new role for...

Euromonitor International's Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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