Katy Perry last Friday released a new single, "Rise", which is currently available exclusively on Apple Music and iTunes. Now, the song is being used as an anthem for NBC's coverage of the upcoming 2016 Rio Olympics.
Shenzhen, Guangdong -- (SBWIRE) -- 07/20/2016 -- Katy Perry released a new single for her fans called "Rise" last Friday, which is currently available exclusively on iTunes as well as Apple's streaming music service. And NBC says it will use Katy Perry's new song "Rise" as an anthem leading up to and throughout its coverage of the 2016 Rio Olympics.
"We are thrilled to have Katy contribute such a powerful and inspiring song to our coverage of the Rio Games," said Jim Bell, executive producer of NBC Olympics. "Her music and message speak directly to the spirit of the Olympics and its athletes."
"This is a song that's been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite," said Perry in a statement on last Thursday.
The release of "Rise" came as a surprise to the music community as Katy Perry's first new track in about two years. It's not clear how long the single will be an exclusive on Apple Music and iTunes. While most of Apple's recent exclusive songs are temporary, usually lasting no more than a week, there have been exceptions, like Taylor Swift's album 1989 and Dr. Dre's The Chronic.
During WWDC, Apple announced Apple Music has more than 15 million paid subscribers making it the second-largest streaming service behind Spotify, which still has twice the number of paid subscribers. And Apple has been making a push for exclusive content in effort to attract more new paid subscribers to the service. In December, the company partnered with Taylor Swift to release a behind-the-scenes concert video shot during the pop's star's world tour. Apple Music and iTunes are also the first services to offer Drake's new album "Views".
Now people are able to listen Katy Perry's new single on Apple music or iTunes. Apple Music is available on both Android and iOS for $9.99 per month. Or People need to buy the track and download music from iTunes for $1.29. And Android phone users need to use the third-party transfer software to transfer music from iTunes to Android phone after getting the song from iTunes if they don't want to become the paid subscriber of Apple Music.
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