Websites that do not appeal to the latest technologies loose much needed functionality and can deny access to customers who want information. Pool Doctor of the Palm Beaches had customer usability in mind when they redesigned their website.
West Palm Beach, FL -- (SBWIRE) -- 04/23/2015 -- Over 70% of individuals will search for a website using their mobile device. However, not all websites are tailored to this audience. The sites may not work well generally or portions of them are difficult to see or read. When this occurs, customers cannot get information about products or services, which definitely puts a damper on business prospects. The Pool Doctor of the Palm Beaches understands that customers often want to search and learn on the go, so they redesigned their website in late February 2015. Now, the site will work well with the latest technologies, like smart phones and tablets.
When websites are redesigned to conform to the latest technologies, that is called making the website responsive. This process needs to be done periodically as technology evolves. A responsive website allows users to access the site from virtually any type of device available. It is very user-friendly, allowing users to find information and products quickly. When customers search on the go, it is important to have time saving searching capabilities and functionality. If the site does not function properly or it is too slow or unresponsive, then businesses will lose customers to their competitors if they offer a better mobile option. Easy viewing and speed are crucial elements to a responsive website.
In a recent study done by Google, they found that 59% of consumers use Google at least once a month to find a reputable local business. In fact, Google estimated that 50% of all searches are used to find local results. Once the customer finds the information that they want, they are likely to visit that local store and make a purchase within one day. Over 60% of local searches on mobile devices will lead to purchases.
Responsive websites not only make sense for businesses, they also make sense for customers. Customers often search for businesses in their area as they are walking out the door or while driving around town. Mobile sites need to be functional enough to allow the customer to access information quickly and easily. Finding a business's phone number, for example, should never take more than just a couple of minutes.
Some customers do not even own personal computers or laptops, so they rely heavily on their mobile devices for internet access. When Pool Doctor of the Palm Beaches redesigned its website, they had customers in mind. The revamp allowed them to be more available to their customers. Now, their customers can use the Pool Doctor's blog for tips and information, contact experts quickly by locating contact information quickly, and browse products as needed—all from their smart phone or tablet. Customers can browse through Pool Doctor of the Palm Beach's sample projects easily from their mobile device as well. This allows customers to have access to ideas that may inspire new projects of their own.
About The Pool Doctor
The Pool Doctor of the Palm Beaches is an experienced pool service and repair company.
For more information about their services and products, visit The Pool Doctor's website at http://www.poolspalmbeaches.com/
For further information, contact:
Pool Doctor of the Palm Beaches