Albany, NY -- (SBWIRE) -- 05/15/2019 -- Recognition of Therapeutic benefits on Human Health stirs Industry Interest

Kefir grains have generated a groundswell on interest among functional food manufacturers and producers of dietary supplements on various beneficial effects on human health. These effects mainly stem from the presence of specific microbiota in kefir grains. This accounts for the promising nutritional and therapeutic potential the bioactive compounds in kefir grains have. Kefir beverages have been a potential source of natural probiotics.

Stoking the popularity of kefir probiotics are the scientific backing for its anticarcinogenic and immunomodulatory activities. Further, microbiological composition of kefir has been under scanner of the scientific community whose efforts are aimed at enriching the functional foods segment.

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The global kefir market is witnessing steady growth over the years on the back of increasing awareness about the health benefits of kefir. Kefir is obtained by a process of inoculating milk with kefir grains that are naturally available as a combination of yeast and bacteria in a symbiotic association.

The increasing consumption of health-benefitting foods across the global population is a general trend that has come to the fore in recent years. This, along with the demand for kefir among health conscious consumers for its essential nutrients is at the forefront driving the global kefir market. Another factor stoking growth of the global kefir market is the benefits of kefir for improving lactose intolerance.

Growing popularity of probiotics for improving digestion is bolstering prospects of the global kefir market. In addition, producers are relentlessly focused on imparting unique sensory properties, such as flavor, to kefir grain, thereby boosting the global kefir market. Rising consumption of fermented milk drinks in numerous countries has catalyzed the demand for kefir. Further, kefir holds a promising potential in treating irritable bowel syndrome and some cancer types.

New Avenues emerge from growing Demand for Naturally-Sourced Functional Products

However, despite the increasing market potential, the demand suffers from the lack of widespread awareness about the health benefits of kefir grains and drinks in several regions. Moreover, lactose intolerant people have been shown some aversion to kefir beverages. Nevertheless, lucrative possibilities are likely to crop due to advances in microbiological methods to study the benefits of kefir. A growing number of savvy players who aim to tap into the latent opportunities in untapped regions, notably Asia Pacific, is likely to boost the global kefir market.

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The advent of massive sequencing techniques, such as pyrosequencing, is a case in point. Moreover, the global kefir market has gained considerably from the growing popularity of naturally-sourced products in the functional food segment.

Some of the key players operating in the global kefir market are Lifeway Foods Inc., E.l du Pont de Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone, Danlac Canada INC., Döhler Group, and Koninklijke DSM N.V.