Trademark Infringement Runs Rampant in Service Industry
Washington, NJ -- (SBWIRE) -- 02/13/2018 -- The owner of a small or medium-sized business who invests in crafting a custom brand might not consider the possibility that another company would steal it. But it happens, and it's impossible to prevent. That's why companies need to make sure they are not using stolen artwork or words and are protecting their investments in their new brands.
KickCharge Creative is a plumbing and HVAC marketing agency that specializes in branding service contractors and has seen the perpetrators of copyright and trademark infringement steal its expertly crafted work. Its clients can rest assured that:
- KickCharge has an in-house creative team that writes and designs all content and graphics from scratch. On the contrary, crowdsourcing websites and overseas vendors cannot guarantee their clients are getting original work.
- The agency searches the U.S. trademark database to ensure the company names that its content team develops are not already under trademark conducts web searches to explore whether they're already in use in the client's market or industry.
- KickCharge refers all of its brand clients to a trademark attorney to secure a trademark on names and completed logos. This protection against theft is important in case another company uses the same name or artwork illegally. A trademark gives the company the power to force the copycat to cease and desist.
- KickCharge has its clients' backs when brand theft is discovered, whether it's a logo or a web design by this NJ agency. It supports efforts to pursue infractions.
Dan Antonelli, the founder and president of KickCharge Creative, is quoted in an article in the Feb. 5 edition of ACHR News about the importance of protecting a company's brand. The story cites experiences of HVAC contractors that KickCharge has branded and also includes comments from Nexstar Network marketing manager Ed Cerier.
Their anecdotes share a common theme: It's better to be safe than sorry.
A brand KickCharge Creative designed recently was stolen by a crowdsourcing site and sold to another HVAC company. That contractor used the stolen brand on all of their materials, including four new truck wraps. When the theft was discovered, they were forced to remove all of the wraps, costing them more than $15,000.
Businesses in all industries benefit from strong, customized branding. When they embark on this journey, it requires a significant investment to do it right—one they should protect.
To learn more about branding and to ensure ownership of logo design, graphics, content and website development, call KickCharge Creative today at 800.836.4666 or contact the team online.
About KickCharge Creative
KickCharge Creative boasts a team of professional creatives that crafts brands, vehicle wrap designs, websites, content for collateral and websites, digital marketing campaigns and more. The award-winning agency has designed more than 1,000 logos, won dozens of awards and appeared on the cover of multiple trade publications.