Opens World's First Beacon Showroom in Berlin

By Putting Leading Brands from the IoT Under One Roof, Creates the Ultimate Beacon Experience


Krakow, Poland -- (SBWIRE) -- 10/18/2016 -- Beacon technology is rapidly transforming the way we shop, attend events, track assets, plan logistics and even explore art. Finally, there is a way to experience all of these applications in one place., the world's largest provider of beacon technology, today unveiled their new livinglab – Proximity Studio. Launching on October 18th, the Berlin Kreuzberg-based showroom will ultimately feature up to one hundred different apps from major industries, providing visitors with the opportunity to explore and test beacon use cases. The new service is aimed at helping businesses interested in understanding and buying global beacon apps find the right solution.

Philipp von Gilsa, Head of Growth at says:

"While the IoT market is growing massively, the whole ecosystem remains fragmented and fractured. Leveraging our position as the industry leaders through our Proximity Studio, we bring together all parts of the beacon technology chain and help businesses cut down their average decision making time from nine months to a few weeks."

As the first of its kind, the showroom will also be open to the public during the themed Proximity Studio events, providing a unique environment where all tech enthusiasts, from business professionals to students, can immerse themselves in the world of Beacons and IoT.

"Today beacons are misunderstood - most businesses think of them as retail tools for sending coupons. Proximity Studio is our new channel for educating the market on how businesses can leverage BLE devices across different markets including logistics, workspace management and healthcare. Berlin, with its business hubs, dynamic startup environment, and a need for innovative industrial IoT solutions, seems the perfect place to be," explains Szymon Niemczura, CEO at

Now, members of the dynamic tech scene in Berlin are just minutes away from an up-close look at the world of possibilities opened by proximity solutions. Guests will get hands-on time with next-generation beacon hardware and detailed plans for the applications that they support. Proximity Studio's growing list of Partners includes global brands such as T-systems, Proxama, Indoors, Favendo, Xponia, Navigine and Menu AG.

For more information about Proximity Studio, please visit

Stoczniowców 3, 30-709, Kraków, Poland
+48 796 600 543
Joanna Bucior, PR Manager