Kansas City, MO -- (SBWIRE) -- 07/28/2015 -- Recent contributions from Lamar Hunt Jr. and the Loretto Foundation to the Kansas City, Missouri based Vitae Foundation are helping the Vitae Foundation continue their efforts to promote a greater respect for human life. The foundation produces ads and place media to restore traditional values in American Culture as well as reduce the number of abortion-based deaths.

Lamar Hunt Jr. is a frequent attendee of Vitae Foundation events and proudly supports the foundation's mission. Donations to the foundation by Lamar Hunt Jr. are inspired largely by Vitae's commit to fostering realistic debate about abortion without radicalising or politicizing the issue.

The efforts of Vitae have resulted in more than 80 Pregnancy Help centers across the United States offering alternative services to women considering abortion. Over the years Vitae has modified their strategy of offering pro-life alternative based on research into what approaches deter women seeking abortions.

This kind of practical and facts based approach to the complex issue is why Lamar Hunt Jr. and the Loretto Foundation continually pledge their support to the Vitae Foundation.

"While abortion is a serious moral issue, it is also a consumer issue. Vitae commissioned The Right Brain People to develop a methodology to uncover the emotional motivators that drive decision-making when it comes to abortion. Today, communicating with women who are traumatized by an unplanned pregnancy is Vitae's expertise," says representatives of the Vitae Foundation.

About The Vitae Foundation
The Vitae Foundation has saved 82,000 lives, created six billion messages and has become involved in 99 media markets since it's inception in 1991. The work the Vitae Foundation and similar organizations are doing in the Kansas City community are made possible by proud supporters like Lamar Hunt Jr. and the Loretto Foundation.

There are several ways to support Vitae's mission including donating old cell phones. If you are interested in getting involved with the Vitae Foundation, or want to donate visit: http://vitaefoundation.org/get-involved

About Lamar Hunt Jr.
Lamar Hunt, Jr. founded and participates in the Loretto Companies group that includes the Kansas City based private charitable organization Loretto Foundation, LLC. One of the major goals of the foundation, besides making contributions to charities, is to educate the public about what the Christian faith has to say about business and our work in the world. Hunt is also the owner of the Independence, MO hockey team the Missouri Mavericks, LLC (member of the East Coast hockey League).