Magline, Inc.

Large and Small Breweries Adapt Quickly to New Supply Chain Realities with Help from Magline


Standish, MI -- (SBWIRE) -- 09/06/2016 -- Magline products are helping large and small breweries adapt quickly to new supply-chain realities. Craft brewing is changing the rules of beer packaging and distribution. In this environment, the flexibility of Magline products can help your brewery adapt and stay ahead of the competition.

Bill Joseph, vice president of sales for Magline, says the innovations of craft brewers have affected all breweries. "The popularity of micro and craft brews in the last few years has just exploded, so everyone does much different packaging, more innovative looks, and different-sized kegs," he says. "It forces the supply chain to adapt."

The range and innovation of Magline products helps keep all breweries on top of these changes. Joseph says that even major breweries and their customers can benefit from products such as the Magline LiftPlus, whose range of available end effectors can adapt to move new kegs and other packaging.

For smaller craft brewers, Joseph says, the versatility of Magline equipment can be a tremendous boost to the business. "When a craft brewery initially starts up and they don't have a distribution budget, we work with them to ensure they get the proper products. Because Magline equipment is aluminum, lightweight, and modular, compared to heavy, welded steel hand trucks, we can transition as the company does and grow with them."

Magline equipment supplements the often limited manpower of these companies, effectively acting as another employee, "The LiftPlus and the Glyde that can move products down stairs—[or] if you're moving your products in a van, we have a solution that can help your efficiency. [If your brewery is] a two-man show, it makes a big difference," Joseph says.

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About Magline
As a leader in the material handling industry, Magline, Inc. is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.

Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide. With a strong dealer base in North America, as well as global presence, Magline offers implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline's industry knowledge and expertise has evolved into a compelling customer value proposition.

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