Pune, India -- (SBWIRE) -- 08/11/2020 -- Account - based marketing software is commonly referred as key account marketing software. It is one of the type strategic approach to business marketing based on account awareness in which an organization communicates with customers. This software offers tools to decrease and automate the extensive process of recognizing prospects and serves the right assets to develop proper account. Create highly skilled leads, craft personalized buying journeys, enhance customer lifetime value, and build additional opportunities for in pipeline account are the advantages of account- based software market.

Account-based marketing software provides new ways for B2B marketers to manage strategic customer engagement is expected to boost the growth of global account-based marketing software market. Furthermore, account-based marketing software plays an important role in enhancing business within prevailing customer account, which have positive impact on global account-based marketing software market. In addition to that, rise in long term value of customer is expected to grow demand for global account-based marketing software market.

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However, high investment cost and maintenance cost are the major restraining factor for global account-based marketing software. These factors expected to hinder the global account-based marketing software growth.
The market statistics segment briefs on the forecasted CAGR the Account- Based Marketing Software market is expected to register over the analysis period. The market highlights details driving factors and challenging factors, which can influence the market growth in the forecast period. Our market analysts have meticulously worked on the evolution of the Account- Based Marketing Software market and have identified the recent trends reinforcing the Account- Based Marketing Software market growth. They have spotted every opportunity based on which the market can capitalize. On scrutinizing, not only the Account- Based Marketing Software market pitfalls were identified, but also, safety measures and techniques to combat the Account- Based Marketing Software market are mentioned.

Global Account- Based Marketing Software Key Players

Various key players are listed in this report including Terminus ABM Platform, Bizible, Sendoso, Printfection, Metadata .io, Marketo, Outreach, Triblio, Adobe Campaign, InsideView, DiscoverOrg, Jambo, Act-On, and LeanData.

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Global Account- Based Marketing Software Taxonomy

By Type

- Account- Based Execution Software
- Marketing Account Intelligence software
- Marketing Account Management Software

By Deployment Type

- Cloud Based
- On-Premise

By End Users

- Banking, Financial Services, and Insurance
- Retail and E-Commerce
- Government and Public Sector
- Healthcare and Life Sciences
- Automotive and Manufacturing
- Others

By Region

- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa

Major Points Covered in Table of Content

1. Executive Summary 2. Global Account- Based Marketing Software Market Demand (in Value or Size in US$ Mn) Analysis and Forecast
3. Market Background 4. Global Industry Market Snapshot
5. Global Industry Market Analysis, By Type 6. Global Industry Analysis, By Deployment Type 7. Global Account- Based Marketing Software Market Analysis, By End Users 8. Global Account- Based Marketing Software Market Analysis, By Region
9. North America Account- Based Marketing Software Market Analysis and Forecast (2017-2027) 10. Europe Account- Based Marketing Software Market Analysis and Forecast (2017-2027) 11. Asia Pacific Account- Based Marketing Software Market Analysis and Forecast (2017-2027) 12. Latin America Account- Based Marketing Software Market Analysis and Forecast (2017-2027) 13. Middle East & Africa Account- Based Marketing Software Market Analysis and Forecast (2017-2027) 14. Competition Analysis 15. Company Profiles

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