Boston, MA -- (SBWIRE) -- 04/15/2014 -- Published by Canadean, Latin America Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
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What is the current market landscape and what is changing?
Despite carbonates decent performance, consumers have started to be more health conscious. The younger generation have started to develop an appreciation for coffee, driving the hot drinks category. The premium and superpremium segments have caught the attention of consumers, especially in the beer category where imported premium beers saw an increase in growth.
What are the key drivers behind recent market changes?
Increase in purchasing power has given consumers an incentive to purchase more premium options, especially in the case where health and wellness factors come into consideration.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 27 individual beverage categories, covering historical trends (1999-2013 provisional and 2014-2019 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the individual beverage categories
Canadean's Latin America Beverage Forecasts includes data tables for 18 markets in Latin America.
Supporting text for 7 markets.
Key Market Issues
Throughout the entire region, consumers are becoming increasingly health conscious leading to strong growth in categories such as packaged water, still drinks and sports drinks. Conversely, categories such as carbonates are often exhibiting decelerated growth or even decline.
Import restrictions and taxes on sugar in parts of the reason have slowed growth in certain categories. However, government intervention and investment in categories such as carbonates and hot coffee has strengthened the growth of those categories in some countries in the region.
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