Boston, MA -- (SBWIRE) -- 02/26/2014 -- Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Latvia beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Latvia officially adopted the euro on 1 January 2014. During the last quarter of 2013, prices were shown in both currencies: LVL (Ls) and EUR. Several retailers adjusted prices in LVL so consumers could more easily understand the price in euros and in some cases this caused prices to increase.
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What are the key drivers behind recent market changes?
In October, there were signs of slight inflation; an increase of +0.2%. However, in November prices fell by -0.4% and in December they were flat. However, deflation does not indicate negative future prospects for the Latvian economy, as it is not caused by domestic factors, but believed to be a consequence of the global food and fuel price level drops.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Latvia beverage industry and want more detail and analysis on this data. Canadean's Latvia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
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