Boston, MA -- (SBWIRE) -- 06/04/2013 -- Laundry care saw a 3% growth in current value terms in 2012, reaching the sales of EUR96 million. The category is mature, but some areas still experienced high growth. There are movements from standard detergents to concentrates as well as from powder detergents to liquid detergent. In addition, demand for specialised products improved the value sales. Some innovative formats were launched to the market including liquid detergent tablets by Procter & Gamble Finland Oy and combination products...

Euromonitor International's Laundry Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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