Boston, MA -- (SBWIRE) -- 10/03/2014 -- Sales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due to their durability and easy maintenance. As a result of low demand for carpet cleaners, some manufacturers decided to withdraw from the category. Its indirect substitute, fabric fresheners, benefited from this since there were still a large number of consumers who had rugs in their houses.

Competitive Landscape:

Procter & Gamble (M) Sdn retained the lead within laundry care in 2013 with a 23% value share. The company?s well-known brands, Febreze and Dynamo, were both ranked first in fabric fresheners and concentrated liquid detergents respectively in 2013. On the other hand, Downy held a 20% value share in liquid fabric softeners, which positioned it in second place.

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Industry Prospects:

Sales of laundry care are expected to grow at a CAGR of 1% at constant 2013 prices over the forecast period. The consumer preference for using concentrated liquid detergents, fabric fresheners and liquid fabric softeners is expected to grow due to improvements in laundry innovation and higher penetration of rural areas.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Malaysia?
- What are the major brands in Malaysia?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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