Boston, MA -- (SBWIRE) -- 06/23/2014 -- Laundry care remained a dynamic category in Tunisia in 2013 resulting to a strong growth of retail value sales of laundry care. This was driven by the price volatility of raw materials and growing competition from international key players, leading to pressure on the margins of domestic manufacturers. As a result, laundry care in Tunisia posted both volume and value growth in 2013.

Competitive Landscape

The competitive landscape was rather fragmented within laundry care in 2013, consisting of global and domestic manufacturers. Henkel-Alki Tunisia led the overall industry with a 30% value share. The company witnessed its value share grow due to strong brand recognition and loyalty. Henkel-Alki is widely present in core categories, such as laundry detergents, with brands including Dixan and Nadhif, and growing categories, such as fabric softeners and laundry aids.

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Industry Prospects

Laundry care is Tunisia is predicted to achieve a good performance over the forecast period. The category should witness intense competition between international key players and domestic manufacturers. Price competition will likely lead to more promotional activities, leading to an expected decline of unit prices in most categories over the forecast period when measured at constant 2013 prices. When compared with the review period in terms of constant value at 2013 prices, laundry care is expected to register value growth at a higher pace, with a CAGR of 2% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Tunisia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Tunisia?
- What are the major brands in Tunisia?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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