Deerfield Beach, FL -- (SBWIRE) -- 04/27/2016 -- About LBS Market in China

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.

The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.

LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.

The market is divided into the following segments based on technology:
- Indoor LBS
- Outdoor LBS

LBS Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
- Alibaba Group (Norinco Group)
- Baidu (IndoorAtlas)
- Dianping
- NavInfo
- Tencent

Other prominent vendors
- AccuWeather
- AutoNavi
- China Mobile
- DecaWave
- Jiepang
- Momo
- NetEase
- Qieke
- Sensewhere
- SINA
- Sky-Mobi
- Telenav
- ZettaMobile
- ZTE

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Market driver
- Popularity of mobile commerce
- For a full, detailed list, view our report

Market challenge
- Privacy and security concerns
- For a full, detailed list, view our report

Market trend
- Growing popularity of proximity-based mobile advertising among enterprises
- For a full, detailed list, view our report