Albany, NY -- (SBWIRE) -- 04/07/2016 -- About LBS Market in China

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.
The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.

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Technavios analysts forecast the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.

The market is divided into the following segments based on technology:

Indoor LBS
Outdoor LBS

Technavio's report, LBS Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors

Alibaba Group (Norinco Group)
Baidu (IndoorAtlas)
Dianping
NavInfo
Tencent

Other prominent vendors

AccuWeather
AutoNavi
China Mobile
DecaWave
Jiepang
Momo
NetEase
Qieke
Sensewhere
SINA
Sky-Mobi
Telenav
ZettaMobile
ZTE

Market driver

Popularity of mobile commerce
For a full, detailed list, view our report

Market challenge

Privacy and security concerns
For a full, detailed list, view our report

Market trend

Growing popularity of proximity-based mobile advertising among enterprises
For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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