Telford, PA -- (SBWIRE) -- 07/11/2016 -- If one thing is for sure, in an age where seemingly everything is digitized, print marketing still dominates. According to Craig Lindsay, who heads up the well-known Tiger Printing Group, "printed materials are as relevant as ever, and they're far from obsolete." In a recent write-up released via his company's website, Lindsay explained why print marketing still makes sense. Tiger is best-known for its quality offset, digital and large format printing to Philadelphia, PA businesses and companies nationwide.
Engagement, tangibility and the capacity to hone in on target audiences were some of the benefits of deploying print marketing campaigns, said Lindsay in the article. Since printed materials tend to be more engaging than email blasts, that engagement will easily translate into potential clients spending more time looking at the content on that printed material, Lindsay went on to write. He also noted that tangibility has huge value in marketing, reminding folks that there is no trash can icon on a printed material.
Lindsay listed several powerful statistics in his post, as well. One of the most striking facts he mentioned was that nearly 80 percent of American households still read or browse direct-mail advertisements. He also mentioned that millennials should not be forgotten about, because they are among the most responsive demographics toward direct mail, among several other pieces of data that can be found in the article.
Lindsay urged readers to remember that printed marketing feels more inherently personable than e-marketing, which leads to customers and clients having better impressions of the companies who deploy printed materials as a whole. Finally, he recommended that companies blend the internet into their print marketing campaigns by utilizing QR codes and the like to direct traffic toward e-commerce sites and social media.
To read the article in full, or to learn about Lindsay's company, which offers a premier large format printing service to Princeton, NJ and nearby area businesses, please visit Tiger Printing Group's website.
About Tiger Printing Group
Tiger Printing Group is a full-service printing press founded in 2002 by business partners Bruce Pedersen and Craig Lindsay. They offer businesses with a variety of high quality printing services which are completed via their digital, commercial, offset and large format presses from a state of the art 28,000 square foot facility in Telford, Pennsylvania. With its facility centrally located in the Mid-Atlantic region, Tiger Printing Group is capable of conveniently serving many businesses nationwide.
To learn more about Tiger Printing Group, or to get in touch with one of the company's experts, please visit their website at http://tigerpg.com/.