Warminster, PA -- (SBWIRE) -- 06/14/2016 -- "There are a number of ways in which a sign can be well-executed," opens Matthew Clift in a recent write-up on his company's website. But the thought goes on to explain how easy and prevalent poor execution can be. Clift's article, entitled "Signs Your Sign Has Bad Design," sets out to give business owners tips on how to produce effective business signs.
Clift heads up MRC Signs, a leading sign company in Greater Philly that is well-known by businesses across Southeastern Pennsylvania and South Jersey.
His first tip, according to the article, is to reduce clutter. He reminded business owners that while it may be tempting to include everything in their sign, that will likely lead to a confusing mess that is difficult to gather any information from at all. He recommended, rather, that they only advertise one or two primary services, which is all that is truly necessary.
Clift also noted that poor sign design does not establish a hierarchy of importance in terms of text. Citing the age-old art technique called hieratic scale, he recommended that rather than using all the same sized typefaces on a sign, the text should be broken down into two or three different weights according to importance.
Finally, Clift went into detail about the importance of legibility and use of color. He urged business owners to nix the flashiness and take a utilitarian approach to typography by using easy-to-read, simple fonts. He reminded business owners that complimentary colors make one another pop out and are smart to place on top of each other.
To read the article in full, or to learn more about MRC Signs, the leading LED sign manufacturer in Greater Philadelphia, please visit Clift's company's website.
About MRC Signs
MRC Signs, Philadelphia's #1 Sign & Lighting Company, is located in Warminster, PA, and serves the Philadelphia and Bucks County, PA, regions. They are a full-service company that is committed to surpassing customers' expectations in their commercial electrical and signage needs. MRC signs strives to stay cutting-edge in their service and materials, and always offers customers competitive pricing on all of their products; along with signs, MRC Signs also installs lighting and provides a graphic design process in order to perfect customers' images.
For more information, visit http://www.mrcsigns.net/.