Albany, NY -- (SBWIRE) -- 02/06/2014 -- Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. The growth in retail sales of licensed sports merchandise in 2012 was on account of two of its sub segments namely apparel and accessories.
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The two largest major leagues, NFL and MLB together represented almost half of share in North American sports licensing market. Sales of collegiate merchandise were driven by popularity of university/college level sport teams and also small & medium sized colleges entering into licensing. Preferred distribution channels for licensed sports merchandise include discounters, specialty stores and department stores. E-commerce is also coming up as a distribution channel for licensed products despite having a small share. BRIC nations (Brazil, Russia, India and China) are considered as a source of tremendous growth due to rapid increase in disposable income and increase in discretionary spending.
Key issues of the market include consolidation of power among licensors, declining retail shelf space, high entry barriers and intense competition. Some of the major retailers for licensed sports merchandise include G III Apparel Group Ltd, VF Imagewear, Knights Apparel Inc, Reebok and Nike.
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The present report offers an analysis of the global licensed merchandise market with focus on the US and Canada. It also discusses key growth market trends, drivers and major challenges faced by the licensed merchandise industry. Apart from providing competitive landscape, the report also profiles the major players in the market.
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