New York, NY -- (SBWIRE) -- 06/04/2019 -- A recent market study on the Licensed Sports Merchandise market applies both primary and secondary research techniques to identify new opportunities for development for the Licensed Sports Merchandise market for the forecast period, 2018 -2023. The research further screens and analyses data on the market share, growth rate and size to enable stakeholders, product owners and field marketing executives identify the low-hanging fruits and reap a significant return on their investment. Importantly, the data on the current business environment of the Licensed Sports Merchandise market proves a boon for companies trying to identify next leg for growth.

Sports merchandise licensing is a method used to curb the manufacturing of counterfeit products of sports teams and sports merchandise brands. Licensing reduces infringements on the trademarks of teams and players to a great extent. As of 2018, sports goods merchandising accounts for nearly 10% of the global sports industry. According to Netscribes, the global licensed sports merchandise market is expected to reach a revenue of USD 33.99 Bn by 2023, from USD 26.47 Bn in 2018, expanding at a compound annual growth rate (CAGR) of 5.1%.

The market is classified into three segments - based on products (apparel, footwear, accessories, and others), distribution channels (online distribution and offline distribution), and end users (men, women, and children).

This report focuses on the global top players which are:: Nike, Adidas, G-III Apparel Group, Under Armour, Fanatics, Inc. , VF Corporation, Puma, Li Ning Company Limited, DICK'S Sporting Goods, ANTA

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Product segment insights:
The licensed footwear segment is expected to expand at a CAGR of 5.4% through the forecasted period of 2018-2023, and will account for a market share of around 42% by 2023. The growing popularity of sports leagues is creating direct demand from fans for different types and styles of licensed footwear. To cater to this demand, manufacturers are offering innovative, high-quality, and cost-effective products. The apparel segment is close on its heels - it is expected to witness a CAGR of 5.1% through the forecasted period of 2018-2023 and account for a market share of around 36% by 2023.

Distribution channel segment insights:
The offline distribution channel held the largest market share (66%) in 2018. This is because most fans prefer to be physically present while buying their favorite gear to ensure a perfect fit and to check its authenticity. However, the online distribution channel segment, with a 34% market share in 2018, is expected to witness a higher CAGR of 6.3% during the 2018-2023 period. Companies like Amazon are gaining popularity among consumers since retailers and manufacturing companies are using technology and social media to encourage consumers to buy merchandise online.

End user segment insights:
Although the men's category held the largest market share (58%), the women's segment is expected to witness a higher growth rate (5.5%) through the forecasted period. Women's participation in sports has improved over time - the number of women playing sports regularly in England has reached an all-time high of 7.21 Mn - along with an increase in the number of female sports viewers. Women account for over 40% of the National Football League fan base. As a result, major companies such as Nike and Adidas have increased their merchandise marketing efforts, even in the Middle East, which is boosting the growth of the women's segment.

Regional insights:
Based on regions, the global licensed sports merchandise market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
In 2018, North America accounted for an approximately 65% share of the market. The revenue from licensed sports merchandise in North America increased by 4.65% in 2017, driven majorly by an increase in TV viewership of sports leagues in the region. Latin America is expected to witness the highest growth rate over the forecasted period.

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How geography and sales fit together
The study works as a boon for all business owners trying to identify the exact size of the target audience in a specific geographic location. Licensed Sports Merchandise enables entrepreneurs to determine the regional market for their business expansion. The study answers the questions below:
- Where do the requirements come from?
- Where do non-potential customers reside?
- What is the buying behaviour of the customers dwelling in a particular area?
- What is the spending power of the customers in a specific region?

Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering:
- United States
- Europe
- China
- Japan
- Southeast Asia
- India

We can also provide the customized separate regional or country-level reports, for the following regions:
North America, United States, Canada, Mexico, Asia-Pacific, China, India, Japan, South Korea, Australia, Indonesia, Singapore, Rest of Asia-Pacific, Europe, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, Central & South America, Brazil, Argentina, Rest of South America, Middle East & Africa, Saudi Arabia, Turkey, Rest of Middle East & Africa

In this study, the years considered to estimate the market size of Conveyor Ovens are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2023

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Most important Topics covered in this report are:
1. Market Trends & Issues
2. Growth Drivers & Enablers
3. Growth Inhibitors
4. Opportunities and Challenges
5. Recent Industry Activity
6. Product Innovations & Trends
7. Coverage of Major & Niche Players
8. Comprehensive Geographic Coverage
9. Extensive Product Coverage

The research provides answers to the following key questions:
- What will be the size of the market and the growth rate for the forecast period? 2018 - 2023?
- Which key driving forces will keep create more opportunities for the Licensed Sports Merchandise market in years to come?
- Which are the most prominent players operating in the Licensed Sports Merchandise market? What have been their winning strategies so far?
- Which trends from the yesteryears or the future are likely to shape the progress of the Licensed Sports Merchandise market across different regions?
- What are the threats and challenges that can act like a barrier and restrict the development of the Licensed Sports Merchandise market?
- What are the future opportunities for prominent market players?

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Key points from table of content:
Chapter 1. Executive summary

1.1. Market scope and segmentation
1.2. Key questions answered
1.3. Executive summary

Chapter 2: Global licensed sports merchandise market - overview

2.1. Global market overview - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), geography-wise market revenue (USD Bn), and market attractiveness analysis
2.2. Global market drivers
2.3. Global market challenges
2.4. Global market trends
2.5. Value chain analysis
2.6. Porter's five forces analysis
2.7. Market segmentation based on types of products (apparel, footwear, accessories1, and others2) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
2.8. Market segmentation based on distribution channels (offline distribution and online distribution) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
2.9. Market segmentation based on end users (men, women and children) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations

(1) Accessories include backpacks, bags, wallets, belts, headwear, athletic gloves, caps and watches.
(2) Others include sports collectibles, gifts, home d?cor items, memorabilia, badges, water sippers, etc.

Chapter 3: North America licensed sports merchandise market

3.1. Regional market overview - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
3.2. Market segmentation based on types of products (apparel, footwear, accessories1, and others2) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
3.3. Market segmentation based on distribution channels (offline distribution and online distribution) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
3.4. Market segmentation based on end users (men, women and children) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
Continued….

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