Transparency Market Research

Global Liquid Detergent Market Trends Dominated by Environmental Concerns, Growing Economies, and Recent Developments

Transparency Market Research Report Added "Liquid Detergent Market" to its database.


Albany, NY -- (SBWIRE) -- 04/10/2015 -- Most markets around the world still sell powdered detergents. The global liquid detergent market, however, has been making major strides in the past few decades to become one of the leading cleaning utility products. In fact, the 2006 findings by the Shenkar College of Engineering and Design revealed that liquid detergents are actually more environment-friendly than powdered detergents. Following the finding, the Israeli Ministry of the Environment made several official statements that encouraged citizens to start using liquid detergents instead for powdered ones for all their laundry that was not stained heavily.

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The Cleanser that Takes Less: Global Liquid Detergent Market Driven by Usage Benefits

One of the major driving factors in the global liquid detergent market is the ease in application it provides over powdered detergents and soaps. Liquid detergents can be directly applied to a small wet area to remove a stain. This ease of reach that a consumer gets with liquid detergents is a major time-saving process. Another benefit of cleaning with liquid laundry detergents instead of their powdered counterparts is a reduced chance of wastage. This largely sums up the reasons behind the global liquid detergent market steadily surpassing powdered detergents in order to become a mainstay in residential complexes.

While liquid detergents do cost slightly more than their powdered counterparts, the growing number of people with high amounts of disposable incomes is set to mitigate that drawback. The increasing population around the world is creating a greater demand for apparel and textiles, increasing the demand for the global liquid detergent market in the process. Other sectors that are also showing an increasing demand are hospitality and healthcare, due to their usage of liquid detergents to maintain hygiene.

Global Liquid Detergent Market and Biodegradability

Although liquid detergents are relatively milder on the environment than powdered ones, they still have a long way to go to become completely eco-friendly. One of the larger restraints on the global liquid detergent market is their low biodegradability. Most chemicals used in liquid detergents are meant to have a long shelf life to extend the expiry date of the products. This in turn makes them a negative influence on the environment, endangering the ecosystem they are disposed into. The best way manufacturers can battle this restraint is the use of extensive research and development to create biodegradable liquid detergents. The increasingly environment-conscious consumer base is expected to consider this move as highly appealing, which will hasten the growth of this market.

North America Dominates the Global Liquid Detergent Market

In terms of consumption, North America has held the leading position in the global liquid detergent market for quite a long period. One of the key reasons for this is the easy availability of the market's products to consumers along with the significant presence of key players and their survey and R&D infrastructure. Currently, the fastest growing consumer in the global liquid detergent market is the Asia Pacific region. It is already the largest producer and, thanks to the booming economies of China and India, is set to become one of the largest consumers as well. Key drivers for this region's growth are the increasing awareness of this market and a rise in investments made in it. As for the Rest of the World segment, Latin America is expected to drive its growth in coming years.

With key players such as P&G Co., Colgate-Palmolive Company, and Henkel KGaA all poised to produce leading innovations in the global liquid detergent market, we can safely assume that this is a steadily growing market that shows promise in all regions of the world.

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