Liquid Dietary Supplements Market Analysis, Growth Drivers and Opportunities Till 2022


Rockville, MD -- (SBWIRE) -- 03/19/2018 -- Nutrition supplements available in fluid form, and that can be consumed to regulate body metabolism are known as liquid dietary supplements. Consumers that are unable to consume supplements in the form of solid tablets, thick gels, functional foods or capsules, opt for liquid dietary supplements. These supplements are easy to consume, and can be digested without rendering gastrointestinal inconvenience to the consumer.

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The liquid dietary supplements market is poised to grow to more than US$ 42 billion in the year 2022 from a value of under US$ 30 billion in 2017 – recording a CAGR of 7.4%.

Vitamins & Minerals and Botanic Segments Have Maximum Potential

The vitamins & minerals segment along with the botanic segment represent nearly 3/4th revenue share in the liquid dietary supplements market in terms of ingredients. There has been a noticeable trend towards botanic supplements recently that is proven by the high CAGR at which this segment is growing. The botanic segment should grow to reach nearly US$ 13 billion by the end of 2022. Vitamins & minerals will remain the largest segment in the liquid dietary supplements market for the foreseeable future and a market opportunity of almost US$ 20 billion is waiting to be tapped in this segment.

Focus on General Well-being Segment in Liquid Dietary Supplements Market

General well-being accounts for a quarter of the revenue by application in the liquid dietary supplements market by 2017 and it is on track to record a high CAGR of 8.2% for the five-year study period. With its health-conscious population, North America is the largest regional contributor to the general well-being segment in the liquid dietary supplements market. It is widely expected to retain its 1/3rd revenue share throughout the course of the forecast period. The bone and joint health segment is also quite important in terms of revenues. In contrast to general well-being, Europe comprises the largest market opportunity for bone and joint health with a market valued at nearly US$ 2.5 billion in 2022.

Pharmacies Largest Channel in the Liquid Dietary Supplements Market

Pharmacies consists of 2/5th revenue share by distribution channel in the liquid dietary supplements market for the year 2017 and key stakeholders are advised to focus their attention on this channel to reach their customers. Pharmacies are predicted to grow at a healthy CAGR during the forecast period. Europe and North America have the greatest number of pharmacy stores in the world and it would make sense for companies to cater to them before other regions in the liquid dietary supplements market.

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Target Women over Men in the Liquid Dietary Supplements Market

The female demographic has a revenue share of almost 57% by end-user segment in the liquid dietary supplements market which is larger than that of men and senior citizens combined. The market opportunity in this segment is enormous, and it is predicted that manufacturers will target this segment during the forecast period. This trend is prevalent both in developed and developing countries. New mothers and women are actively managing personal and professional life are one of the largest users of liquid dietary supplements globally.

Overall, the global liquid dietary supplements market is expected to be driven by rising awareness about the role of dietary supplements in promoting health and well-being. The emerging middle class in China and India is a lucrative segment for manufacturers globally. It is expected that liquid dietary supplements manufacturers will look to consolidate their position in this market.

Competition Tracking

The report has also profiled companies such as Alphabet Holdings Company Inc., BASF SE, Koninklijke DSM N.V., Glanbia plc, E. I. du Pont de Nemours and Co., Amway Corporation, GlaxoSmithKline plc, Abbott Laboratories, Bayer Aktiengesellschaft, and Herbalife International as key players in the global market for liquid dietary supplements.

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