London, UK -- (SBWIRE) -- 02/03/2017 -- Pedalo, a full-service, London-based web design and development agency with a special focus on improving user experience, research, and design as it relates to website cultivation, this week released a comprehensive look at digital marketing trends to expect in 2017, and what they mean for business outreach and lead generation.
Having published a report on the State of User Experience on Membership Sites in December 2016, Pedalo sat down this week to look at digital trends and their impact on user experience on membership sites and awareness in 2017.
"Digital platforms and their expanding capabilities allow for a greater deal of direct communication and personalization between any membership organization and prospective reader today," said Guy, Founder and Owner of Pedalo. "As a result, it's incredibly important everyone be made aware of the potential outreach and tools at our disposal through digital platforms and developments today."
The average consumer today is becoming accustomed to a high level of personalization in their day-to-day online experiences. Also aware that self-service is available online, if a website or membership website doesn't incorporate these key features, readers are going to go elsewhere.
Pedalo went on to site that the membership sector described "inadequate integration of membership management systems (CRM/databases) and websites (CMS)" among their key challenges of 2016.
"User experience is everything, and with more consumers using mobile devices to access websites over desktops, having a website that responds to all of these digital demands is crucial," said Guy. "Spread the word on the official publishing of our digital trends in 2017 report, and head on over to our website today to learn more about the key digital features every website needs to embody for the year ahead."
For more information, visit: http://www.pedalo.co.uk/digital-trends-for-membership-organisations-2017/.
Guy Courtney, Pedalo
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