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LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014 - Market Size,Share include new market research report "LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014" to its huge collection of research reports


Albany, NY -- (SBWIRE) -- 10/28/2014 -- The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich operators should focus on what makes their sandwiches different from the rest of their competitors, and how their menu can adapt to consumers’ lifestyles as well.

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Table of Content

Scope and Themes

What you need to know
Data sources
Mintel Menu Insights
Consumer survey data
Abbreviations and terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19
Market drivers
Competitive context
The consumer
Breakfast and snacking dayparts are where sandwich operators can grow their brands
Figure 2: Correspondence Analysis, October 2014
Online/mobile ordering is an important medium for consumers to order sandwiches, and for operators to target core demographics
Figure 3: LSR sandwich, sub, wrap concept ordering method, July 2014
Hispanics are not only an opportunity, but they are also a moving target for sandwich, sub, and wrap operators
Figure 4: LSR sandwich, sub, wrap concept changes in behavior – More, by race/Hispanic origin, July 2014
What we think

Issues and Insights

The sandwich, sub, and wrap category is popular with Americans, but has stiff competition
The issues
The implications
Consumers expect fresh ingredients, healthy options, and the ability to customize at sandwich, sub, and wrap locations
The issues
The implications
Improvements in ordering methods and where consumers are eating their sandwiches lead the way to new menu options
The issues
The implications

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