Hallmark Care Homes - a multi-award winning provider of care homes– has recently launched a brand new website, helping to keep their users up to date with all they have to offer in a fresh and modern format. The new website launch comes at a time when the nation-wide firm gear up to open two new care homes.
Billericay, Essex -- (SBWIRE) -- 09/02/2014 -- Having recently refreshed their brand to focus more on the detail of the care they provide, it was a logical step to redesign their online platform to showcase their new look and offer a seamless brand experience. Their care homes are caring, luxury communities and so, ultimately, they wanted their digital ‘shop window’ to reflect this image.
So what’s new? There’s a whole host of features that the site has brought on board to ensure that customers get the most valuable experience possible as they search for care for their loved ones. This means a responsive design to cater for those looking on smartphones or tablets, social media integration, and also individual content for each care home in their national network.
Beyond making the site more easy to navigate and full of content, Hallmark have looked to make the experience of finding a care home as smooth as possible. Adding postcode search functionality and even a ‘meet the manager’ section for each home means that those looking for a residential home for their family members find not only the right location, but understand the care that is provided.
Hallmark has also improved their careers site, making it easier for those looking for a job in care to find the position they want and apply directly.
Scott Sinfield, Marketing & Brand Manager at Hallmark, described the new platform as “a big departure from what we had”, with the new site being significantly different not only from their old online offering, but also from their competitors’ sites too. This way they can stay one step ahead of the current digital landscape, and with mobile apps on the radar there’s lots more to come from this luxury care home provider!
Scott went on to say - “We are proud to be a leading provider of relationship-centred care and it was important that we have a website which accurately reflects the award-winning services we provide. 2014 sees the opening of two new Hallmark care homes and so we wanted our digital platform to be the best it could be in order to support the launch of our new homes as well our existing care homes.”
Hallmark will be keeping the new site chock full of great news and content on how they are getting on, so be sure to head over to the new site and take a look!