Standish, MI -- (SBWIRE) -- 03/18/2016 -- Magline, a manufacturer of route distribution solutions, was profiled in Modern Materials Handling. Magline announced in October 2015 that it acquired the assets of the Mule battery powered lifting hand truck product line by Beyond Products, Inc.
The Magline branded and upgraded product is launching officially this month and will be called LiftPlus. Greg Ecker, Magline's president and COO, said, "The acquisition of The Mule product line marks a further step in the strategy of building a portfolio of best-in-class material handling products. This product acquisition fits well within our stated objectives, and we are excited about the value it will generate. LiftPlus is a terrific product addition to our current platform and rebalances the portfolio as we continue to expand our offering."
Andrea Horner, Magline's vice president of marketing said, "This powered product is strategic to us in so many ways. First and foremost, it significantly deepens our portfolio of Magliner products and services. This expansion demonstrates our customer commitment to offer a full breadth of durable, ergonomic, and quality equipment to allow safe use and transport of items."
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About Magline
Magline, Inc. is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.
Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide. Some customers wish to access the strong dealer base for implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Others wish to order directly from the company website, with most products delivered in days.
Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline's industry knowledge and expertise has evolved into a compelling customer value proposition.
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