Magline, Inc.

Magline CooLift Delivery System Demos at MODEX 2014 and Meets Needs of a Changing Distribution Market


Standish, MI -- (SBWIRE) -- 01/28/2014 -- Magline is exhibiting CooLift Delivery System at the largest expo, MODEX, for the manufacturing and supply chain industries. Attendees visiting Magline Booth #2531 will learn about the Magline CooLift Delivery System innovation in Atlanta, GA on March 17-20, 2014.

New lift-pallet systems offer the biggest promise for supporting product innovation in the marketplace. The Magline CooLift Delivery System provides an easier method for drivers to deliver products at many stops is what drives this innovation of new (smaller than traditional) half-pallets. Larger traditional pallets require the assistance of an electric pallet jack, and cannot fit into the back rooms of most convenience stores. The CooLift System allow for a distribution process of “hybrid” routes, tailored to the realities of the common variety delivery model.

Managing the supply chain, from warehouse to retail is often overlooked; this phase of logistics represents a significant opportunity to improve productivity, profitability, and implement lean processes, most important to material handling supply chain professionals.

As SKUs are proliferating and new outlet types are developed, there is growing concern about the employees performing distribution jobs. Seeking productivity gains, companies have turned to warehouse automation, which is resulting in fewer trucks and trailers out on the road and a potentially shrinking workforce with fewer route distribution drivers. The shrinking workforce means tenured employees tend to stay on the job longer and, as the workforce ages, it becomes more difficult to do the work at the same level with the amount of bending and twisting involved. Best-practice solutions keep dedicated hard-working delivery drivers on the road.

About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Recently named one of the Great Supply Chain Projects of 2013 according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency. Founded in 1947, Magline continues to lead the industry in manufacturing hand trucks. The innovative designs of two-wheel hand trucks, convertible hand trucks, bulk delivery trucks, special application trucks, and ramps are durable and enhance workplace safety. Magline was named a finalist in the MHI Innovation Award and winners will be announced at MODEX. Follow Magline on Twitter at @MaglineInc.

Magline, Inc.
Andrea Horner
Marketing Manager
800-344-3646 x209