Magline, Inc.

Magline CooLift Delivery System Innovative Solution for Final Delivery to End User


Standish, MI -- (SBWIRE) -- 06/24/2014 -- Magline, Inc. has developed innovative lightweight route distribution solutions for the last 100 yards of delivery to end users. Technology has changed much of the supply chain in logistics. The last 100 yards of the supply chain has changed little until now. Magline has created solutions that are ergonomically designed to improve productivity, profitability, and implement lean processes, most important to material handling supply chain professionals.

New lift-pallet systems offer the biggest promise for supporting product innovation in the marketplace. The Magline CooLift Delivery System provides an easier method for drivers to deliver products at many stops is what drives this innovation of new (smaller than traditional) half-pallets. Larger traditional pallets require the assistance of an electric pallet jack, and cannot fit into the back rooms of most convenience stores. The CooLift System allow for a distribution process of “hybrid” routes, tailored to the realities of the common variety delivery model.

The Me & My Magliner program
This special program encourages customers, suppliers, dealers, and employees to submit photos and brief descriptions of route delivery champions using the Magliner hand truck. Magline is producing an 18 month calendar that will include photos of route delivery personnel using Magline products in everyday settings. These are terrific people doing the work made easier with Magline products.

To submit a photograph, go to:

About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Recently named one of the Great Supply Chain Projects of 2013 according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency. Magline was named a finalist in the MHI Innovation Award at MODEX. Follow Magline on Twitter at @MaglineInc.

Magline, Inc.
Andrea Horner
Marketing Manager
800-344-3646 x209