Magline, Inc.

Magline Innovative Product Line Improves Customer Service


Standish, MI -- (SBWIRE) -- 11/02/2016 -- With the right tools, like Magline CooLift, LiftPlus, and hand trucks equipped with Glyde technology (to take stairs), more food and beverage companies are implementing a system to help raise the bar on superior customer service and assist in-house information systems staff. Direct store delivery (DSD) drivers who move product with fewer touches, save loading and unloading time, allowing more time for customer interface. Additionally, DSD personnel can now analyze customer data more effectively in the field, fostering stronger more effective strategic and tactical decisions.

Effective DSD lean processes must reduce total driving miles, fuel consumption, and delivery costs for beverage distribution operations with better beverage tracking and routing systems. Tools that eliminate route inefficiencies must also consider the value, respect, and importance of route delivery drivers, starting with safety.

Without exception, beverage delivery and distribution operations are fast-paced and frequently changing. Transportation and delivery activities have a major impact on customer satisfaction and profitability. Business agility includes driving out wasted miles and cutting costs. Powerful utilization of route performance reporting, automated notifications, and business intelligence need to continuously improve operations and gain competitive advantages.

While various routing scenarios are helpful, it is often operational changes in the loading and unloading that have the greatest impacts. Keeping experienced and successful route delivery drivers on the job is the best single optimization tool to enhance relationships for merchandisers and delivery staff.

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ErgoExpo and Magline:

Magline will exhibit at the National Ergonomics Conference and ErgoExpo at Caesars Palace in Las Vegas from November 15-18, 2016. Magline will exhibit at booth 538.

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About Magline
As a leader in the material handling industry, Magline, Inc. ( is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.

Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide. With a strong dealer base in North America, as well as global presence, Magline offers implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline's industry knowledge and expertise has evolved into a compelling customer value proposition.

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