Magline, Inc.

Magliner CooLift Delivery System Delivers More Product in Less Time

Magliner CooLift Delivery System Delivers More Product in Less Time


Standish, MI -- (SBWIRE) -- 11/13/2012 -- Mitch Watkins knows a good thing when he sees it. Watkins Distributing Sales and Service adopted the CooLift Delivery system three years ago and has been running its own in-house comparison with 6-wheel carts ever since. "We wanted to speed up delivery, and get more cases delivered with fewer resources, fewer trucks and fewer people, it just speeds up the whole process.” said Watkins

With twenty-three years in business and three locations in Idaho—Twin Falls, Idaho Falls, and Coeur d'Alene—this Anheuser-Busch distributor runs the CooLift on all of its routes, including hybrid routes to deliver standard skids to major grocery stores and CooLift pallets to convenience stores at the same time.

"Once drivers use the CooLift system they don't want to go back to the hand truck moving one stack at a time instead of 30-40 cases on the CooLift," noted Watkins.

Because customers can put more CooLift pallets on bigger equipment, and it is faster at the point of delivery, one truck can handle more cases than the traditional sideloaded trucks.

About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency.

The Magline difference has distinct advantages in a variety of products including…
- Two-Wheel Hand Trucks
- Convertible Trucks
- Brake Trucks
- Bottle Water Hand Trucks
- Powered Stair Climbers
- Bulk Delivery Trucks

Founded in 1947, Magline continues to lead the industry in manufacturing hand trucks. The innovative designs of two-wheel hand trucks, convertible hand trucks, bulk delivery trucks, special application trucks, and ramps are durable and enhance workplace safety. D. Brian Law, Chairman and CEO, recently explained, “We believe it’s our responsibility to maintain and build on our legacy of value, quality, and innovation. We continue to develop safer and more efficient delivery products and systems.”

Magline, Inc.
Andrea Horner
800-344-3646 x209