Boston, MA -- (SBWIRE) -- 06/10/2016 -- Market barriers boost net share for 6 major RCC treatments in US. Is your brand one of them?

We researched 9 renal cell carcinoma (RCC) treatments to see what happens to their share of the US market when oncologists can't prescribe freely. The result: 6 of those brands actually saw a net gain.

Is your brand one of them, or one of the 3 that are losing out?

You'll learn how market barriers affect share for 9 major treatments from Bayer/Amgen, BMS, Genentech, Pfizer, and Prometheus.

Plus you'll see which brands your brand is losing share to, which ones you're taking it from, and why-information you can use to compete more effectively.

Reasons to Get this Report

Get Answers to Key Questions about RCC Drug Brands

-Afinitor (everolimus; Novartis): Does Afinitor lose more share to Avastin or Sutent?

-Avastin (bevacizumab; Genentech): Are doctors who don't prescribe either brand more likely to consider Avastin or Opdivo?

-Inlyta (axitinib; Pfizer): Which two barriers contribute equally to Inlyta's small net share loss?

-Nexavar (sorafenib; Bayer/Amgen): Does Nexavar gain more share when other brands are too expensive or when they're not reimbursable?

-Opdivo (nivolumab; BMS): Opdivo and Sutent are prescribed equally. Which one has the clear market share advantage?

-Proleukin (aldesleukin; Prometheus): Which three barriers do more doctors experience with Proleukin than any other brand?

-Sutent (sunitinib; Pfizer): Which two brands would threaten Sutent if market barriers were eliminated?

-Torisel (temsirolimus; Pfizer): Torisel sees a net gain against all but three brands. Which three?

-Votrient (pazopanib; Novartis): Only two market barriers contribute to Votrient's net share gain. What are they?

Get More Details on this Report and a Full Table of Contents at Market Access Impact: Renal Cell Carcinoma (US)

Top Takeaways

-Most brands benefit from barriers: Six of the nine surveyed brands saw a net share gain due to barriers. Only three saw a net loss.

-Eliminating barriers would shake up the market: Especially the top of the market, where one middle-ranked brand would move into the top 3, pushing a leading brand out.

-Barrier effect is brand-specific: Each barrier tends to affect one or two brands far more than the others.

-All brands are heavily prescribed: Although a majority of doctors prescribe all but one of the surveyed brands, two brands are more prescribed than any of the others.

-Clear market leaders: Two brands-one of them among the most prescribed-have a clear market share lead.

-Brand perception is good: With a few exceptions, most doctors are willing to consider prescribing the brands they don't currently prescribe.

-Cost barriers have the greatest impact: barriers related to pricing and formulary availability (which is often related) affect more prescriptions than any others.

-Barrier effect significant for "other" brands: Taken together, "other" brands have a greater market share than 7 of the surveyed brands, and see the third biggest net share gain.

Exploring Market Access Issues

Market Access Impact: RCC explores key issues affecting RCC drug manufacturers. You'll learn:

How barriers affect market access:

-What brands do doctors prescribe the most?
-How many prescriptions do barriers affect?
-Which barriers have the biggest effect?

How barriers affect your brand:

-How many doctors prescribe your brand? How many don't, but would consider it?
-Why don't doctors prescribe your brand? What do they prescribe instead?
-Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

We surveyed 100 medical oncologists in the US, chosen from the largest community of validated physicians in the world.

All respondents have:

-Been practicing for 2+ years
-Prescribed at least one of the listed products
-Seen at least 5 patients with melanoma in total in the last month

We conducted the survey between April 4th and 11th, 2016.

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