Researchmoz added a latest research report on" Market china Fragrances 2014"in their database
Albany, NY -- (SBWIRE) -- 07/23/2014 -- Most consumers only wear fragrances on special occasions. Smart brands know to tie up their fragrance story based on special occasions. Fragrance concepts developed around emotions and mood could also be more appealing to women.
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Table of Content
Introduction
Products covered in this report:
Methodology
Limitation
Abbreviations
Definitions
Executive Summary
Thinking from a global perspective
Figure 1: Best- and worst-case forecast of China retail value sales of fragrance, 2009-19
Women’s fragrance dominates the market
“Showing off” is the new luxury
Figure 2: New product launches, by top fragrance groups, 2009-13
Occasional fragrance wearers are the majority
Figure 3: Usage occasion, April 2014
A safe bet for the girls
Figure 4: Purchase purpose, April 2014
Associating products with different occasions
Figure 5: Purchase occasion, April 2014
What we think
Issues and Insights
A safe bet for the girls
The facts
The implications
Associating products with different occasions
The facts
The implications
How can brands convert non-users?
The facts
The implications
Culture explosion, be authentic
The facts
The implications
Trend Application
Mood to Order
Life Hacking
Locavore
Figure 6: The Givenchy Harvest 2010 limited edition collection, Sambac Jasmine Eau de Parfum
Market Size and Forecast
Key points
Market drivers
The growing spending power of Chinese shoppers
Figure 7: Per capita income level in rural and urban, China, 2008-13
Gifting market exhibits strong prospects
Figure 8: Purchase purpose, April 2014
More promotions, please
China revises e-commerce laws to crackdown on fake products online
Shopping without borders
Market prospects
Figure 9: China fragrance market, value sales, 2009-19
Thinking from a global perspective
Figure 10: Best- and worst-case forecast of China retail value sales of fragrance, 2009-19
Forecast methodology
Segmentation and Market Shares
Key points
Women’s fragrance dominates the market
Figure 11: market value by segment, 2004-13
The enduring appeal of “Frenchness” in China
Figure 12: China fragrance market share, by value (%), 2009-13
Figure 13: Salvatore Ferragamo’s Signorina
Who’s Innovating?
Key points
Women’s fragrance dominates new product launches
Figure 14: New product launches, by top category in the fine fragrance china market, 2009-13
“Showing off” is the new luxury
Figure 15: New product launches, by top fragrance groups, 2009-13
Figure 16: Jo Malone Saffron Cologne Intense
Figure 17: Shanghai Vive Ye Shanghai The Legend
Figure 18: gf Cigarette No.1 Eau de classic Cologne, Q2 2013
All eyes on Burberry
Figure 19: Burberry rhythm
The proliferation of Tao brands
Scent Libraries popular in China
Figure 20: Demeter Scent Library, pizza roll on, Q1 2014
Companies and Brands
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