Boston, MA -- (SBWIRE) -- 12/03/2013 -- This report provides a concise overview of the Bakery & Cereals market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive evolution, and the leading players companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Chinese Bakery & Cereals sector allows new entrants and established players companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends which that will drive growth in the coming years.

What is the current market landscape and what is changing?
Steady economic growth across the last decade period 2000-2010 has resulted in rise in the disposable income, thus increasing the purchasing power of the consumer. Chinese GDP per capita has risen steadily across the years while population growth has stabilized. However an increase in consumption is a positive factor resulting due to higher disposable income.

View Full Report Details and Table of Contents

What are the key drivers behind recent market changes?
As the Chinese consumers grow better off, they are becoming more selective and are more likely to seek out quality Bakery products. Products from large supermarkets and multi-national Bakery chains are increasingly popular among consumers with the rise in Bread consumption from 0.6 Kg per capita in 2007 to 0.9 Kg in 2012. Also, stricter food laws imposed by the government regarding the traceability of ingredients following a number of food scares has increased the demand for Quality.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Chinese Bakery & Cereals market, providing marketers with the essential data to understand their own, and their competitors', position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Bakery & Cereals sector.

Key growth categories are highlighted by analyzing the market dynamics of three Bakery & Cereals categories: Baking Ingredients, Baking Mixes, Bread and Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, Savoury Biscuits.

Market shares are provided for the leading brands across the Baking Ingredients, Baking Mixes, Bread and Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, Savory Biscuits categories.

Companies Mentioned in this Report: Angel Yeast Co., Ltd, United Western Grocers, Inc., Dongguan Yuhao Food Co., Ltd, Dr. Oetker, General Mills, Artisanal Producers, Orion (china) co. ltd., Nestle S.A., Guilin Sea Mild Biology Technology Development Ltd

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Japan
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Brazil
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in the UK
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Mexico
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in the US
- Market Focus: Trends and Developments in the Bakery and Cereals Sector in Australia
- New Consumer Opportunities in Prepared Meals and Meal Components
- Market Focus: Trends and Developments in the Prepared Meals Sector in China
- Market Focus: Trends and Developments in the Prepared Meals Sector in Germany
- Market Focus: Trends and Developments in the Prepared Meals Sector in Brazil