Boston, MA -- (SBWIRE) -- 09/16/2013 -- This report provides a concise overview of the Dairy Food market in Mexico. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Mexicans Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The demographic factors such as an ageing population, urbanization and an emerging global middle class will influence the consumption of Dairy products in Mexico. Growing personal income will result in an increased awareness of Dairy Food consumption in Mexico, while Age-specific products support health concerns of different age groups.

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What are the key drivers behind recent market changes?
Public awareness of healthy diets and nutrition has increased, driven by both government and private initiatives. Mexicans are showing a preference for "Better For You" Dairy Food products, by considering their health requirements.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Mexicans Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues
The growing number of city dwellers (urbanization) and growing middle class not only increased the awareness on the nutritional value of Dairy products among Mexican customers, but also improved their affordability for value added dairy products such as pasteurized, ultra-pasteurized, and specialized and fruit milk.

Convenience Stores continue to dominate in all categories of Dairy Food Market, owing to the intense price discounting in the Milk category in order to bring customers footfall.

Companies Mentioned in this Report: Chipilo, Grupo Gloria, Unilever, Grupo Industrial CuadritosBiotek, GrupoAlpura, GrupoLala, Nestle S.A., Sigma Alimentos, ChilchotaAlimentos

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