Boston, MA -- (SBWIRE) -- 11/03/2014 -- This report brings together consumer insight and market data to provide a comprehensive brief of the Irish Dairy sector. This allows for the rapid identification of key growth opportunities across major Dairy categories and their packaging.

Key Findings:

The Dairy market in Ireland is mature and offers moderate growth opportunities for producers to innovate and introduce new products in the market.

The market is dominated by the Milk and Yogurt categories. Yogurt is also a fast-growing category in the market.

Healthy products and individual needs and choices are driving growth in the Dairy market. Age specific and better value-for-money products are also in demand.

Fun & Enjoyment and Quality Seeking are the other important trends in the Irish Dairy sector.

Hypermarkets & Supermarkets followed by Food & Drinks Specialists are the preferred distribution channels for Dairy purchases.

The end of the quota system and private label products will lead to greater demand in Ireland. Sustainable business practices will further fuel the growth of the Irish Dairy industry.

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The Irish economy is one of the wealthiest among the EU countries. The Dairy market in the country is growing and is well-supported by an established and modern retail industry. Milk is the leading category by value (2013), followed by Yogurt. While Health and Individualism are the leading factors influencing Dairy consumption, the end of the quota system and sustainable business practices will drive growth in the market.

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