Boston, MA -- (SBWIRE) -- 02/04/2014 -- Product Synopsis
This report provides a concise overview of the Ice Cream market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the US Ice Cream sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Indulgence is the most important motivation in the US Ice Cream market, which shows the need for manufacturers to produce new flavors and types of Premium Ice Cream with different ingredients.
What are the key drivers behind recent market changes?
The desire to consume products that help them relax and better enjoy personal time, are additional key touch points for consumers that should be used to drive product benefits and communications.
View Full Report Details and Table of Contents
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US's Ice Cream sector. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the US Ice Cream sector.
Key growth categories are highlighted by analysing the market dynamics of major Ice Cream categories.
Market shares are provided for the leading brands and private label across Ice Cream categories.
An overview of packaging trends in the Ice Cream sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
Rising disposable income and urban culture has resulted in an increasing demand for premium ice cream among consumers.
Fun & Enjoyment is the third most valuable consumer trend impacting the Ice Cream market in the US, followed by Value conscious consumer trends. Companies are increasingly associating fun and enjoyment with Ice Cream through innovation in colors and flavors; retailer's private label strategies are targeting value conscious consumer trends.
Rising disposable incomes and a growing economy help consumers to spend on products that offer a more enjoyable experience.
Small portion snacking allows consumers a special moment to them self, which is being targeted by Companies with small portion multi-pack product lines.
Companies Mentioned in this Report: Nestle S.A., Unilever PLC, Wells Enterprises, Blue Bell Creameries.
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